The story behind how the commercial was conceived is one of advertising lore.Īfter Jordan's agent, David Falk, negotiated a 10-year, $13.5 million deal for his client, the pressure was on the sports-drink titan to welcome its first official athlete partner with a bang.
The commercial features a 29-year-old Michael Jordan playing with kids with Gatorade's original lyrics and catchy tune in the background. "What better way to celebrate our first athlete spokesman, Michael Jordan the NBA, one of Gatorade's longest tenured partners and the national revival of one of MJ's favorite Gatorade flavors, Citrus Cooler." "The return of Gatorade's iconic 'Be Like Mike' commercial during NBA All-Star Weekend is the perfect complement to our brand's continued 50th anniversary celebration in 2015," Gatorade chief marketing officer Morgan Flatley said in a statement. The ad, which first ran in the late summer of 1991 after the Chicago Bulls won their first of six titles, will run again, after being digitally remastered, on the All-Star broadcasts this weekend. Twenty-three years, appropriately, after the "Be Like Mike" jingle was the song in every young sports fan's head, Gatorade is bringing it back for the brand's 50th anniversary. You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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